Skanska's success in becoming a leader in our home markets and the customer's first choice is to a great extent depending on the perception of Skanska as a brand.
The perception is based on Skanska's mission and values and is maintained by everything that we say and do, by each of us who works for Skanska, every day.
Today, Skanska has a strong brand position and is recognized as a global leader that cares for its clients and the community.
Our brand is also strongly associated with our strategic topics "Green", "Safety", "People Development" and "Ethics".
Skanska has a single brand strategy and regardless of business unit or geographic market, we communicate the Skanska brand.
Skanska conducts a brand survey bi-annually, which monitors our position and how we are perceived in relation to our main competitors in our home markets. The survey includes employees as well as external target audiences.
